Sunday, September 21, 2008

Thoughtful Marketing, Authentic Living

The Goods offers thoughtful marketing and authentic living focused on arts, culture, fitness, the environment and the local food economy.

"Thoughtful Marketing" == listening to your organization's situation and understanding how marketing (or communications, public relations, branding or fundraising) can help you be more successful. It's looking at your organization wholistically as well as looking at the individual programs or projects where you need a boost. You will be most successful when all of your efforts are working towards your success instead of against it. By focusing on specific areas, "thoughtful marketing" allows The Goods to 'go deeper with fewer' by offering deeper expertise, best practices and cross-area collaborations that can help you raise money, reach new audiences and/or fill seats.

Established in 2007, The Goods "Thoughtful Marketing" clients have included:

-- Indianapolis Cultural Trail: A Legacy of Gene & Marilyn Glick

-- Keep Indianapolis Beautiful

-- Young Voices of Indianapolis

-- HARMONI - Historic Midtown Neighborhoods Initiative

Look for stories on these projects in upcoming blog posts.

"Authentic Living" == offering high-quality, unique experiences in arts, culture, fitness, the environment and the local food economy. The Goods "Authentic Living" series will engage all age groups and levels of expertise in opportunities to expand your knowledge, build community with others who share your interests and inspire you to live more authentically -- to make more time in your life, everyday, for what inspires you.

Check back soon for more details on upcoming "Authentic Living" events.

Send us your questions and suggestions!

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