Thoughtful Marketing, Authentic Living

The Goods offers thoughtful marketing and authentic living focused on arts, culture, fitness, the environment and the local food economy.

"Thoughtful Marketing" == listening to your organization's situation and understanding how marketing (or communications, public relations, branding or fundraising) can help you be more successful. It's looking at your organization wholistically as well as looking at the individual programs or projects where you need a boost. You will be most successful when all of your efforts are working towards your success instead of against it. By focusing on specific areas, "thoughtful marketing" allows The Goods to 'go deeper with fewer' by offering deeper expertise, best practices and cross-area collaborations that can help you raise money, reach new audiences and/or fill seats.

Established in 2007, The Goods "Thoughtful Marketing" clients have included:

-- Indianapolis Cultural Trail: A Legacy of Gene & Marilyn Glick

-- Keep Indianapolis Beautiful

-- Young Voices of Indianapolis

-- HARMONI - Historic Midtown Neighborhoods Initiative

Look for stories on these projects in upcoming blog posts.

"Authentic Living" == offering high-quality, unique experiences in arts, culture, fitness, the environment and the local food economy. The Goods "Authentic Living" series will engage all age groups and levels of expertise in opportunities to expand your knowledge, build community with others who share your interests and inspire you to live more authentically -- to make more time in your life, everyday, for what inspires you.

Check back soon for more details on upcoming "Authentic Living" events.

Send us your questions and suggestions!

Living "The Goods Life"

We all have to work to survive - not the other way around, I hope. But if you didn't have to work, what would you do?

For me, it would involve some combination of enjoying my family and friends over a lovingly prepared meal with that perfect cocktail, wine, or beer. It might also include some type of exercise or outdoor fitness, singing or seeing a live artistic performance or maybe a show in a local gallery. I also love to garden, or at least learn about gardening, so some of my time might be spent there, too.

In such a busy world, I believe most Americans are really striving to live like more Europeans, or at least those who seem to appreciate the simple, beautiful, art of living everyday life. There is time for working hard, but also enough time to take in the beauty of the world around us and to cherish each moment. It's time to live our lives more authentically; more true to who we are and what we dare to become. That's what THE GOODS is all about.

Through my experience helping for-profits and not-for-profits craft strategic communications and marketing initiatives to achieve their goals, I want to promote and advocate for the arts, culture, fitness, the environment, and our local food economy. I want to help people live a more healthy, balanced life. I want to position Indianapolis, my hometown, as a competitive, global city that offers these quality of life values.

Check back. I'll be sharing stories about my clients, friends, and other resources that help all of us live "the goods" life.